CREATIVITY: the use of the imagination or original ideas, especially in the production of an artistic work.

TYPOGRAPHY: the art of arranging type to determine the style and appearance of printed material.

MURAL: a painting or other work of art executed directly on a wall.

DESIGN:  the arrangement or pattern of elements or features of an artistic or decorative work.

ADVERTISING: a means of communication with the users of a product or service.

INDESIGN: publishing software used to lay out the elements of a printed page.

ILLUSTRATOR: a vector drawing program used to draw or illustrate logos or artwork.

PHOTOSHOP: a brand name for computer software used to digitally enhance and alter graphics.